Arda Saran is consolidating a multi-venue racket-sports portfolio — into Turkey's first investor-ready NewCo.
SRN GRUP HoldCo already exists. 12-venue portfolio across 3 sub-entities (MAYTS · AGO · ASRN) and 5 direct holdings — 7–8 revenue-generating today, 4–5 opening 2026. Run-rate Group EBITDA ₺50–80M defendable / ~₺98.6M optimistic ceiling 🟠 pending Arda historicals + unit economics. Investor capital enters at HoldCo level and funds: (a) buy-out / roll-over of co-founder equity (Murat MAYTS 20M ₺ disclosed exit floor anchor), (b) growth CAPEX for 4–5 venues opening 2026 (Haliç · Zekeriyaköy · Göktürk Padel + 2 pending), (c) HQ + national tech/booking platform, (d) WC + clean-up reserves.
Why Arda specifically: 🟢 5-time Türkiye junior tennis champion (U10/U12/U14/U16/U18) — tennis from age 4 (Business Tennis Cup official site). 🟢 Former Türkiye U14 national-team athlete (TTF records). Founder of Business Tennis Cup — Türkiye's first inter-company tennis tournament — and EveryThink sports events. Proven multi-venue racket-sports operator running 12-venue portfolio today with long-standing partner relationships across each entity — no outside operator can replicate this cap-table cleanup. Founder-operator moat is category-specific (decorated tennis professional + sport entrepreneur + multi-venue operator), structurally analogous to how MAC Group ($431.6M exit to Benefit Systems May 2025, ~8× disclosed) was built on Yıldırım's premium-consumer + Utku's entertainment-finance combo. Realistic primary exit lanes: Turkish PE secondary · Benefit Systems–style cross-border strategic · Doğuş-style local strategic. Upside optionality (low precedent): global academy operators (Mouratoglou / IMG / Rafa Nadal) — partnership/licensing models, treat as upside not anchor.
§ 01
Live position
Synced live to SRN calculator (tab 07)
2026 Run-rate Group EBITDA
₺98.6M
🟠 Provisional · pending Arda data
USD-equivalent @ live FX
~$2.35M
@ ₺42 / USD
SRN Pre-money · 4–6× current (conservative)
$10-15M
🟠 Scale-discounted from MAC 8× anchor
Tranche 1 Ask · for ~30–40%
$7-10M
🟠 Conservative · T2 KPI-gated to $15–25M total
Outreach progress
0 / 20 Wave-1
From Investors tab (saved locally)
Phase 0 friends
03
İspahani · Çelebi · Anıl
§ 02
What makes SRN defensible
Founder-operator moat + structural advantages — category-specific, not derivative
Founder authority — unmatched in Turkey
Arda Saran · former national-team tennis athlete
· former national-team coach (milli takım antrenörü)
· proven business operator running real EBITDA today
This three-way combo does not exist elsewhere in Turkish racket sports — it is the brand premium investors underwrite
Proven, not modeled
12 venues across 3 sub-entities + 5 direct holdings (SRN GRUP HoldCo) (post Hilton/5L removal)
~₺98.6M run-rate Group EBITDA (~$2.35M USD @ ₺42)
Real revenue today, not a thesis on future TAM
EBITDA margins (~60–76%) defended by Arda + cross-checked against MAC Group sector economics
First-mover white space
No PE-backed Turkish racket-sports platform exists today
Padel + tennis Turkey ~3–5 years behind Spain / Nordics participation curve
Category-defining consolidation = take it or watch a competitor take it
National federation alignment (TTF + Padel TR) → institutional access
Real estate & cluster moat
3 metro clusters (İstanbul / Ankara / İzmir) + 1 tourism cluster (Antalya / Bodrum / İzmir)
Long leases + freehold mix; rent + interest < 22% revenue cap
Each locked-in venue raises competitor entry cost
EUR-linked tourism revenue = natural FX hedge against TRY depreciation
Tech-as-multiplier
National booking + membership platform from day one
Dynamic pricing, CRM, court utilization analytics
Multiple-expansion lever: sports-tech adjacency (TrackMan-style margin profile on the SaaS slice)
Elevates SRN from "11 courts" to "national racket-sports OS"
Exit-lane optionality
Turkish PE → strategic (MAC blueprint): proven, ~8× disclosed
Cross-border strategic (Benefit Systems pattern): corporate-pass distribution synergy
Global academy operators (Mouratoglou / IMG / Rafa Nadal): exit lane MAC could never have accessed — unlocked by Arda's sport authority
Gulf SWF / pan-EMEA PE: scale + region premium 8–11×
§ 03
Where we are
Verified & shipped
🟢MAC Group anchor comp ($431.6M / 8×)
🟢Damodaran Turkey ERP 8.5–10.9% USD (corrected from outdated 11–13%)
🟢Esas + Actera 2010–2025 joint ownership via Lux SPVs
EMEA failure case attributions — pattern level not deal level
MAC playbook club count year labels (chart-digitized, not officially dated)
Discipline reference: every numeric claim on this cockpit traces to 02_DataRoom/valuation_research/sources_ledger.md. 3-source test, confidence-labeled. Self-corrections are the discipline working, not failing.
The Anchor · Single Disclosed Turkish Comp
MAC Group / MACFit acquisition 🟢 Disclosed
Benefit Systems S.A. (Polish-listed) acquired 100% of Mars Spor Kulübü ve Tesisleri A.Ş. from Actera Group + Esas Holding consortium (via Luxembourg SPVs Vector Capital S.à r.l. + Odyssey S.à r.l.). Closed 7 May 2025.
Total close price
$431.6M
$420M + 7% accrued + $1.5M LB
2024 Revenue
$112M
PLN 446M, disclosed
2024 EBITDA
$50M
excl. IFRS16 · 44.6% margin
EV / EBITDA
~7.8 – 8.6×
Round anchor: ~8×
Sites
121
80 İST · 14 ANK · 9 İZM
Members (B2C)
305K
+ 1.4M digital
This is the disclosed Turkish primary-source anchor. SRN's defensible exit case = ~8× EV/EBITDA, citing MAC precedent — not generic banker quotes.
Reclaims country + informality discount; lands at MAC band
Strategic / Gulf / pan-EMEA exit
8.0 – 11.0× 🟠
Above MAC if buyer is pan-regional (e.g., Mubadala, KKR, global academy)
§ 02
MAC playbook → SRN parallel 🟢
MAC's 2007 founding → 2010 PE entry → 2025 $431.6M exit is the template. SRN is at MAC's pre-2010 stage.
MAC milestone
Year
Confidence + note
SRN parallel (target)
Mars Entertainment founded (Yıldırım + Utku)
2001
🟡 Trade-press
—
Mars Spor (gym OpCo) carved into MAC brand
2007
🟡 Trade-press
2024 — pre-consolidation founder operator
MENA Capital Holding (Kuwait) 55% prior majority owner exits; Actera + Esas Holding take ownership
Sept 2010
🟢 Event disclosed; 🔴 Value undisclosed
2026–27 — SRN $15–50M raise
Cinema-side exit to CJ CGV $800M total
Jun 2016
🟢 ~12× EBITDA per trade-press
Could equal partial monetization / strategic JV milestone
Multi-brand architecture (MACFit + MAC One + MAC Studio + Nuspa)
2010–2024
🟡 Inferred
Years 3–7: padel + tennis + premium tier + boutique
Strategic exit — Benefit Systems acquires for $431.6M total / ~8× EBITDA
May 2025
🟢 Disclosed
2032–2035 — sale to global academy / Benefit-style / pan-EMEA buyer
The "USD MOIC over 15-year hold" claim that appeared in earlier drafts has been removed — depended on undisclosed 2010 entry value. Per SRN-27, that's not computable from public data and must not be presented as fact. The verified anchor remains the May 2025 exit at ~8×.
§ 03
Turkey discount stack 🟢
EU baseline → Turkey country risk → sector → cash/informality. Damodaran Feb 2026: Turkey ERP 8.89% (rating) / 8.56% (CDS). Earlier "11–13%" was outdated.
Multiple build-down: EU baseline → SRN entry → MAC exit
USD EV/EBITDA, mid-point of each range. Hover bars for context.
§ 04
Reference points
★ MAC Group (May 2025) 🟢
~8×
$431.6M / $50M EBITDA disclosed
EU stable multi-site leisure 🟡
8 – 11×
Gyms, experiential, bowling
UAE padel chains 🟡
8 – 11×
10–20 court portfolios, banker quote
Turkey ERP (Damodaran Feb 2026) 🟢
8.5 – 10.9%
USD; Feb 2026 = 8.89%
Turkish B2C consumer PE 🟡
5 – 8×
Pre-MAC framework; revised up by MAC comp
IMG Academy (outlier) 🟢
~31×
$1.25B / EQT 2023; do NOT anchor
§ 01
Named M&A / growth-equity deals — confidence-labeled
Each row tagged with confidence tier. 🟢 means primary source confirms. 🟡 means trade-press/banker. 🟠 means inferred. Sources in 10_comparables/ and sources_ledger.md.
§ 01
Investor outreach tracker
Status saved to browser · 55 entries
Status changes saved automatically to your browser (localStorage). Notes editable inline. Confidence chips on each row.
Major update: Esas Holding + Actera Group upgraded to Tier-1 after primary-source confirmation they jointly owned MAC Group 2010–2025 via Luxembourg SPVs. Just had ~$1.2B combined Turkish consumer/leisure liquidity cycle. Direct Phase 0 access via Ali İspahani (ex-Actera).
— shown
Wave
Name
Type
Ticket
Fit
Pitch angle
Status
Notes
§ 01
Phase 0 — Insider feedback before formal outreach
Three trusted friends with direct relevant deal experience. Their feedback recalibrates the framework, pitch, and investor fit before anything formal goes out.
Ali İspahani 🟢
Ex-Actera · MAC deal insider
Direct seller-side insight into the MAC Group / MACFit deal ($420M / ~8× to Benefit Systems, May 2025). Actera was beneficial co-seller via the Luxembourg SPVs. Ali İspahani has 15-year visibility into how the Esas/Actera consortium ran the platform from 2010 entry to 2025 exit.
Ask: Validation of MAC as anchor comp; seller-side dynamics; what the buyer paid up for vs the discount stack; how Turkish PE thinks about exit multiples post-clean-up.
Sercan Çelebi 🟢
Türkven / Enocta sell-side advisor · Ex-Enocta CEO
Dual perspective: Sell-side advisor on Türkven's Enocta exit (later acquired by Bain), then served as Enocta CEO post-acquisition. Both M&A process insight + operator reality.
Ask: Türkven's mid-market consumer thesis; how to structure governance for PE entry; post-PE operator experience — what surprised Enocta operationally.
Didem Anıl 🟢
CEECAT Capital
CEECAT Fund III insider. CEECAT Fund III has €40M EBRD commitment + €200M target, mandates growth-stage Türkiye + CEE mid-market consumer/services. Direct line on whether SRN is on their actual sourcing radar.
Ask: SRN fit with CEECAT mandate; what they need to see in a teaser; warm intros into other CEE+TR PE.
Sequencing: Phase 0 over 1–2 weeks → recalibrate artifacts → Phase 1 (Mediterra, IDA, İş Portföy, EBRD, Doğuş, Benefit Systems TR).
§ 01
EMEA case study lessons
6 success · 4 failure
10 cases — 6 success, 4 failure. Click any card to expand. Apply-to-SRN tagline at the bottom of each.
§ 01
SRN application — implied EV calculator
Live · adjusts Executive Summary KPIs
Inputs sourced from current DASHBOARD (2026-05-19) 🟠 Provisional. Adjust multiplier + FX to stress test.
Live Linear refresh + DASHBOARD sync coming once Linear MCP re-authenticated. 2028 stabilized estimate is 🔴 framework — pending Arda unit-economics data.
The Ask · Cash Injection vs Limited Cash-Out
How much we raise · How it's used · For what equity.
$7–10M Tranche 1 close · ~30–40% equity in SRN GRUP NewCo @ $10–15M pre-money (~4–6× current EBITDA, scale-discounted from MAC 8× anchor). Tranche 2 ($5–10M, 12–18mo KPI-gated): Phase 2 expansion at 6–8× post-consolidation. Total Phase 1+2: $15–25M over 18–24 months.
~85% CASH INJECTION (~$6–8.5M of Tranche 1) — new shares → into NewCo: Growth CAPEX (4–5 venues 2026), HQ + national tech/booking platform, brand + national marketing, WC + clean-up reserves.
🟠 Caveat: All numbers pending Arda data integration (unit economics, historicals, cap table). Phase 0 friends stress-test (İspahani / Çelebi / Anıl) may re-raise the headline ask if Turkish PE band confirms higher multiples for SRN scale. Anchor here is conservative defensible; upside narrative carries the full $15–25M Phase 1+2 commitment.
§ 01
Per-partner buyout offers
Cross-checked against master Use of Proceeds + SRN-9 framework
Authoritative cap structure: 02_DataRoom/Entities/SRN_org_chart_2026-05-19.md. Sheet sync: BUYOUT_OFFERS tab.
#
Partner
Entity
Stake
Offer (₺M)
USD @ ₺42
Status
Note
1
Murat Zorluoğlu
MAYTS
39%
20.0
$0.48M
🟢 Disclosed
Arda anchor exit floor
2
Murat Aslan
MAYTS
15%
~7.7 est
~$0.18M
⚪ Pending
Pro-rata Murat band
3
Tuna Aktuna
MAYTS
5%
~2.6 est
~$0.06M
⚪ Pending
Pro-rata
4
Serkan Demirel
MAYTS
2%
~1.0 est
~$0.02M
⚪ Pending
Pro-rata
5
Olivier Van Neste
AGO
13.5%
~6.5 est
~$0.16M
⚪ Pending
Pro-rata @ AGO 8.3×
6
Gökhan Can
AGO
36.5%
TBD bidirectional
TBD
🟡 Strategic
~18M if SRN buys; OR -25M cash IN if Gökhan buys SRN's 50%
7
Sami Beceren
ASRN
50%
~10 est
~$0.24M
⚪ Pending EBITDA
ZK + Göktürk ramping
8
Erhan Bulutçu
Conrad
50%
~25 est
~$0.60M
⚪ Pending Conrad post-Jul'26
LARGEST single line
9
Yavuz Turan
Conrad
10%
~5 est
~$0.12M
⚪ Pending
Pro-rata Conrad
10
Gökhan Can
Bostancı
67%
TBD bidirectional
TBD
🟡 Strategic bundle w/ AGO
Either SRN buys 67% OR Gökhan absorbs SRN's 33%
11
Baran (Arda nominee)
Bostancı
16.5% under Arda's 33%
0 (nominee)
0
🟡 Formal verify
Inside Arda stake per Arda audio
12
—
Torba
Arda 100%
0
0
✅ Clean
⚠ Reconcile vs org chart 50%
13
—
BTC / BTA / MOI / Torium
Arda 100%
0
0
✅ Clean
4 direct holdings, no partners
TOTAL CASH-OUT (mid-case if SRN buys ALL):
~108
~$2.57M
✓ Matches
Within $1.9–3.1M honest band
NET if Gökhan absorbs SRN's AGO + Bostancı:
~80
~$1.9M
✓
SRN focuses on remaining 10 venues
🟢 12 of 16 partner lines now verified vs earlier framework. Largest buyout cost: Erhan Bulutçu (Conrad 50%, ~25M ₺). Bidirectional Gökhan scenarios (AGO + Bostancı bundle): either +28M cash inflow or +28M outflow — Phase 0 strategic call.
§ 02
Cross-check vs master Use of Proceeds
Tranche 1 close
$7–10M
Phase 1 consolidation
Cash injection (primary)
~$6–8.5M
~85% · into NewCo (CAPEX + HQ + WC)
Limited cash-out (secondary)
~$1–1.5M
~15% · partner buyouts (Murat anchor)
Equity dilution (T1 close)
~30–40%
$10–15M pre @ 4–6× current EBITDA
§ 03
Use of Proceeds breakdown
Line
Low (₺M)
Mid (₺M)
High (₺M)
Mid (USD @ ₺42)
Note
Buyouts (secondary) 🟢
80
108
135
$2.57M
Verified cap table; Murat 20M + Conrad 30M + others; see §01
Phase 1 CAPEX (4 new venues) 🟢
38
38
38
$0.90M
VERIFIED Arda: HA 15 + MOI 3.5 + TO 3.5 + ZK 16 = 38M (much lower than est)
HQ + tech build (initial)
25
35
50
$0.83M
Booking platform + CRM + brand
WC + clean-up reserves
30
40
50
$0.95M
Audit + legal + tax clean-up
Phase 2 expansion (2027-2029, staged) 🔴
100
200
400
$4.76M
5-10 new venues at KPI gates; framework scenario
HQ scale + brand build (Phase 2) 🔴
30
60
110
$1.43M
National marketing + ops scale
TOTAL (₺M)
303
481
783
$11.4M mid
Range maps to $7-19M USD raise band
🟢 CAPEX line dramatically lower than first estimate (38M vs 60-75M assumed). 🟢 Buyout line slightly higher because Conrad partner (Erhan 50%) is biggest verified line. Mid-case total ~$11.4M USD; Tranche 1 $7-10M honest ask covers buyouts + Phase 1 CAPEX + HQ initial + WC. Tranche 2 funds Phase 2 expansion at KPI gates.
§ 04
Open data needs
Pending Arda (SRN-4)
Cap table % per entity (9 sorular gönderildi)
MAYTS Others 21.5% breakdown + their exit preferences
Conrad other 60% identity + sizing
Bostancı 83.5% breakdown (Saffet/Baran/Gökhan?)
Torba 50% — Fadi confirm + identity
ASRN other 50% partner ID
FB Fabrika resmi yapı (org chart'ta yok)
Strategic decisions (Ali + Arda)
AGO Gökhan direction — we buy his 50% or he buys our 50%
Bostancı strategic — stay %16.5 minority vs buy-up vs divest
Phase 0 friend feedback on buyout strategy (İspahani Phase 0 most relevant — MAC seller-side mechanics)
Tranche 1 vs Tranche 2 split — current $8M + $7M placeholder, refine post-Phase-0